The sky was great, the air was cold. The first week-end of december did not stand out. The news was focused on the upcoming Nato Summit, Black Friday and COP19. However within European institutions this was less so. A flurry of activity was taking place. Juncker and his Commission were stepping down and a new one, under von der Leyen, was taking over. At the same time, former Belgian Prime minister Charles Michel, became Europes other president (of the European Council). While this change had been months in the making, it happened with relatively little fanfare. Tweets were posted, speeches were held, but very little of it was covered. I almost missed it myself. Most newspapers, if they mentioned it at all, mentioned it in passing. New proposals as well as the political intrigue in the European Council received some coverage, yet outside of dedicated EU newspapers coverage remained scarce.
A lot is said about the need to create a more European identity, that the European Commission and European policies should be closer to the common European citizens. At the same time most Europeans do not know the first thing about the European institutions. While many will know they have voted for them, few know the distinctions between Parliament, Council and Commission. The Commission being one of the most influential regulatory bodies in Europe, we would expect a certain amount of coverage of a change in leadership. Considering it influences almost every aspect of your life, food, medicine, cars, you name it, a healthy debate should be expected to keep it to account. Especially when so many newspapers criticise the EU for being undemocratic and unrepresentative of the European citizen. However it isn’t covered very well. It reflects the indifference that many people have towards European politics. Many newspapers do not cover the event as there is little interests for their readers/viewers. Some countries, such as the Netherlands lack a healthy contingent of journalists covering European affairs. Little interest means little coverage, which means interest will remain low. Making sure that everyone is informed about a change of leadership in the Union is important. With little understanding of Union structures, people will find it difficult to relate. No less because data shows that when Europeans care about a topic and show this, that the commission is more likely to take these into consideration. One way of creating more awareness is to create an inauguration style day where there is a formal handover of power. A day not too dissimilar to the American one.
The American inauguration is an eye catching event. People and media remain obsessed with it for days. It dominates the media headlines and generates great pomp. It creates, at least in part, awareness about the president. It is a strong message, a symbolic start to the presidency marking the start the first hundred days, a time during which presidents will announce many new policies. The hundred days also serve as a measuring stick against previous presidents, to see how successful they will be. Inauguration day is an important day in American political life.

While I am not advocating for anything as elaborate as the American day, I do believe in the need for a European equivalent. While European political tradition is a lot more humble, with inaugurations being the exception rather than the norm, doing it for the EU has many benefits. It creates a formal cycle that will be followed. It attracts the attention of the crowd, and will give newspapers something to write about. This will ensure that more people passively learn about the EU and thus create more awareness about the different institutions. It would also further create a platform to announce new policies. While already people are talking about the first hundred days of the Commission, it is worth thinking about spreading the message further than the circles in which it exists now.
Such an event does not necessarily have to be a standalone thing nor does it have to be expensive. For example it could be merged with a European summit, making it more flamboyant and special. All European leaders would already be in attendance, which would create more fanfare. Equally, there is no need for large military parades, or the closure of the entire city to accommodate the event. It does not even have to happen in Brussels every time and could rotate between different regions. The aim is to have a ceremony which attracts attention so that awareness about the functioning of Europe is spread. Giving the platform and the show however will attract journalists which will lead to coverage, and citizen involvement.
Europe should develop its own day for the transfer of power as there are many benefits to having one. While it does not have to be as grand or as imposing as American inauguration day, there should at least be a visible sign of change. It can bring the Commission president closer to European citizens and send a stronger message than a change of colour of the huge banner hanging from the Berlaymont. A proper European inauguration event will create news to talk about and share, thus creating more awareness about European institutions and policy.
Misha Stocker, master student European Governance in Utrecht





